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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
About the Author: Martin Fishbein
Title: Predicting and Changing Behavior: The ...
Publisher: Psychology Press
Publication Date: 2009
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket