Title: Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Publisher: Business Science Reference
Publication Date: 2019
Language: English
ISBN 10: 1522578560
ISBN 13: 9781522578567
Binding: Hardcover
Condition: As New

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"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

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