Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Language: English
Published by IGI Global, US, 2019
- Hardcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
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- Title
- Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
- Author
- Giuseppe Granata
- Publisher
- IGI Global, US
- Publication year
- 2019
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1522578560
- ISBN 13
- 9781522578567
- Item weight
- 3 grams
"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--
"Synopsis" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
5-star seller
AbeBooks seller since June 11, 2025
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