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Bibliographic Details

Title: Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services)
Publisher: Business Science Reference (edition 1)
Publication Date: 2019
Language: English
ISBN 10: 1522578560
ISBN 13: 9781522578567
Binding: Hardcover
Edition: 1.
Condition: Very Good

About this title

Synopsis

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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