Prediction and Change of Health Behavior : Applying the Reasoned Action Approach

Icek Ajzen

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Language: English

Published by Taylor & Francis Ltd (Sales) Mär 2007, 2007

080586282X / 9780805862829

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen's theories of reasoned action on attitude research and on the solution of social problems.Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. Those unfamiliar with the reasoned action approach are provided with a general introduction to the theory. Part II applies the reasoned action approach to the health domain. The chapters in this part vividly illustrate how the reasoned action approach can be applied to understanding risky sexual behavior. Dr. Fishbein reflects on contributions of his own work in the book's final chapter.Intended for researchers, practitioners, and advanced students interested in understanding and modifying human behavior, this book is especially valuable to public health practitioners, nurses, and other health professionals, as well as to social and clinical psychologists and health communicators.…

Seller Inventory # 9780805862829

Title
Prediction and Change of Health Behavior : Applying the Reasoned Action Approach
Author
Icek Ajzen
Publisher
Taylor & Francis Ltd (Sales) Mär 2007
Publication year
2007
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
080586282X
ISBN 13
9780805862829
Item weight
440 grams
Dimensions
225x159x19 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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