Prediction and Change of Health Behavior : Applying the Reasoned Action Approach

Icek Ajzen

ISBN 10: 080586282X / ISBN 13: 9780805862829

Published by Taylor & Francis Inc Mär 2007, 2007

About this Item

Neuware - This volume honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. It demonstrates the profound impact of Fishbein and Ajzen? s theories of reasoned action on attitude research as well as on the app.

Seller Inventory # 9780805862829

Bibliographic Details

• Title: Prediction and Change of Health Behavior : Applying the Reasoned Action Approach
• Publisher: Taylor & Francis Inc Mär 2007
• Publication Date: 2007
• Language: English
• ISBN 10: 080586282X
• ISBN 13: 9780805862829
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 226W x 156H x 18D millimeters 226 millimeters width by 156 millimeters height by 18 millimeters depth
• Weight: 452 grams

About this title

Synopsis

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of reasoned action on attitude research and on the solution of social problems.

Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. Those unfamiliar with the reasoned action approach are provided with a general introduction to the theory. Part II applies the reasoned action approach to the health domain. The chapters in this part vividly illustrate how the reasoned action approach can be applied to understanding risky sexual behavior. Dr. Fishbein reflects on contributions of his own work in the book’s final chapter.

Intended for researchers, practitioners, and advanced students interested in understanding and modifying human behavior, this book is especially valuable to public health practitioners, nurses, and other health professionals, as well as to social and clinical psychologists and health communicators.

About the Author

Icek Ajzen, Dolores Albarracin and Robert Hornik