Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of reasoned action on attitude research and on the solution of social problems.

Part I is devoted to theoretical and conceptual issues aspects of the reasoned action approach. Leading figures in the field address such issues as measurement compatibility, the interaction of belief strength and outcome evaluations, the role of emotions, the prediction of classes of behavior, explicit versus implicit attitudes, and the moderating effects of perceived control on behavior. Those unfamiliar with the reasoned action approach are provided with a general introduction to the theory. Part II applies the reasoned action approach to the health domain. The chapters in this part vividly illustrate how the reasoned action approach can be applied to understanding risky sexual behavior. Dr. Fishbein reflects on contributions of his own work in the book’s final chapter.

Intended for researchers, practitioners, and advanced students interested in understanding and modifying human behavior, this book is especially valuable to public health practitioners, nurses, and other health professionals, as well as to social and clinical psychologists and health communicators.

About the Author

Icek Ajzen, Dolores Albarracin and Robert Hornik

"About this title" may belong to another edition of this title.

Store Description

Paper Cavalier is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York. Looking for a book? Contact us at hello@papercavalier.com

Visit Seller's Storefront

Seller's business information

Paper Cavalier LTD
100 Clements Road, Block K, Unit 104, London, SE16 4DG, United Kingdom

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it is described on the Abebooks web sites. If you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order has not arrived, you are eligible for a refund within 30 days of the estimated delivery date. If you have changed your mind about a book that you have ordered, please use the Ask bookseller a question link to contact us and we will respond within 2 business days.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	7 to 21 business days	5 to 20 business days
First item	US$ 8.12	US$ 13.54

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.