Predictive Analytics for Marketers : Using Data Mining for Business Advantage

Barry Leventhal

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Language: English

Published by Kogan Page, 2018

0749479930 / 9780749479930

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.…

Seller Inventory # 9780749479930

Title
Predictive Analytics for Marketers : Using Data Mining for Business Advantage
Author
Barry Leventhal
Publisher
Kogan Page
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0749479930
ISBN 13
9780749479930
Item weight
418 grams
Dimensions
234x156x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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