Predictive Brand Switching Behaviour | A Special Reference to Mobile Phone Users

Binit Patel

ISBN 10: 6202303654 / ISBN 13: 9786202303651

Published by Scholars' Press, 2022

About this Item

Predictive Brand Switching Behaviour | A Special Reference to Mobile Phone Users | Binit Patel | Taschenbuch | Englisch | 2022 | Scholars' Press | EAN 9786202303651 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 122077329

Bibliographic Details

• Title: Predictive Brand Switching Behaviour | A Special Reference to Mobile Phone Users
• Publisher: Scholars' Press
• Publication Date: 2022
• Language: English
• ISBN 10: 6202303654
• ISBN 13: 9786202303651
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 12D millimeters 220 millimeters width by 150 millimeters height by 12 millimeters depth
• Weight: 292 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them.