The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources

Alexander Sänn

ISBN 10: 3658172622 / ISBN 13: 9783658172626

Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2017

About this Item

Druck auf Anfrage Neuware - Printed after ordering - Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers' acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

Seller Inventory # 9783658172626

Bibliographic Details

• Title: The Preference-Driven Lead User Method for New Product Development : A Comprehensive Way to Stimulate Innovations with Internal and External Sources
• Publisher: Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
• Publication Date: 2017
• Language: English
• ISBN 10: 3658172622
• ISBN 13: 9783658172626
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 15D millimeters 210 millimeters width by 148 millimeters height by 15 millimeters depth
• Weight: 341 grams

About this title

Synopsis

Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.

About the Author

Dr. Alexander Sänn graduated at the Chair of Marketing and Innovation Management at the Brandenburg University of Technology Cottbus-Senftenberg with Univ.-Prof. Dr. Daniel Baier.