
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 21.64
Quantity: Over 20 available
Add to basketItem description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9798292135890
- Title
- Pre?ologia
- Author
- Ricardo Fernandes
- Publisher
- Amazon Digital Services LLC - Kdp
- Publication year
- 2025
- Condition
- New
- Binding
- PAP
- ISBN 13
- 9798292135890
- Item weight
- 177 grams
Este livro não é apenas sobre precificar. É sobre criar valor real e fazer o mercado reconhecê-lo. É sobre transformar a forma como você — empresário, gestor, profissional ou curioso — entende o dinheiro que entra e o valor que entrega. É uma obra que conecta economia comportamental, inteligência comercial, marketing estratégico e psicologia de consumo de forma leve, acessível e profundamente prática.
Em um mundo saturado de produtos e serviços, o preço é a nova linguagem do valor. Quem domina o Pricing, domina o jogo dos negócios. Empresas que ignoram essa ciência deixam bilhões na mesa. As que dominam, crescem, lucram e lideram mercados.
O Prof. Dr. Ricardo Fernandes, uma das maiores autoridades em Pricing do Brasil e fundador da Associação Brasileira de Pricing, traz décadas de experiência traduzidas em ideias simples, exemplos reais e ensinamentos aplicáveis desde microempresas até multinacionais. Ele mostra como é possível sair da guerra de preços e entrar na guerra de percepção de valor — e vencer.
"Preçologia" é mais do que um livro. É uma virada de chave.
Para quem deseja entender como o mundo precifica.
Para quem quer parar de vender pelo menor preço e começar a vender pelo maior valor.
Para quem deseja transformar preço em lucro, valor em vantagem competitiva e conhecimento em poder.
Se você é dono de negócio, gestor comercial, profissional de marketing, de vendas ou simplesmente deseja entender por que pagamos o que pagamos e como isso influencia tudo ao nosso redor — este livro é leitura obrigatória.
O futuro pertence a quem entende de Pricing.
E esse futuro começa agora, nas páginas de Preçologia.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 4.35 | US$ 4.35 |
Payment methods
Store description
**Please note our transit times are from the date of dispatch.** We first started out as “The Paperback Exchange,” a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become “PBShop.” This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.…
Specialty
Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX
Terms of sale
Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.
Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.
Our Customer Care Team can be contacted by emailing alborders@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT Monday to Friday.
Shipping terms
Orders are shipped from our UK warehouse. Delivery thereafter is between 4 and 14 business days. Please contact us if you have any queries about our services or products.