Prescriptive Analytics: A Short Introduction to Counterintuitive Intelligence

As the disciplines of advanced analytics continue to develop and evolve, new methodologies emerge that take advantage of data science and machine learning, disrupt the status quo, and transform the complex landscape of business intelligence. Prescriptive Analytics: A Short Introduction to Counterintuitive Intelligence aims to create synergy between analytics professionals and artificial intelligence algorithms.

Short, structured, and practitioner-oriented, the book offers a general framework and practical recommendations on modelling, generating, and executing prescriptive analytics decision sets.

Readers will come away from this book with clear understanding how prescriptive analytics is different from other areas of advanced analytics—descriptive analytics, diagnostic analytics, and predictive analytics. Learn how to

• Design a prescriptive analytics system;
• Model situations to map the real-world problems;
• Develop alternatives to turn possibilities into options;
• Generate decision sets using evolutionary algorithms to transform options to solutions; and
• Execute decisions to create real-world impact on the business problems.

Concise, engaging and original, the book introduces you to the fascinating and transformative world of counterintuitive intelligence.

Andre Milchman is an enterprise architect and a software developer. Following a path well-trodden by many in the 1990s, he received a degree in software engineering, then became a Sun Certified Enterprise Architect, and worked as a software professional for financial services companies in Canada. Andre is passionate about systems thinking, complexity science, social systems architecture, advanced analytics, and artificial intelligence. He has authored Enterprise Architecture Reimagined: A Concise Guide to Constructing an Artificially Intelligent Enterprise and is a co-author of his upcoming book, The Transformable Enterprise. Andre currently lives in Toronto, Canada. Noah Fang is a designer, business strategist, and pilgrim of interactive storytelling. His past roles include creative director, user experience manager, experience designer, product manager, editor, graphic designer, software engineer, and more. He was also a translator of three books on design and interactive storytelling. He lives with his family in Ottawa, Canada.