The Presentation of the Self through the Social: A Case Study of Facebook Use in Personal, Professional, and Academic Contexts

The purpose of this book is to explore the presentation of the self through the use of Facebook as a social media platform. It researches the way Facebook users manage their social media profiles and the kind of self and identity they chose to portray on their virtual world versus the real. It’s a case study of Facebook use in personal, professional and academic contexts and it aims to research which parts of themselves users chose to proudly post on their profiles and what they chose to keep private. The dynamics and the power of Facebook as tool of self-expression are explained and how the users present themselves online. This book was written in 2011 when Facebook was the king of the social media.

Lydia has studied Communication & Media Studies at Brunel University and has a Master’s in Marketing and Communications from University of Westminster. Lydia was born in Athens and currently resides in London, where she works an EA and marketing coordinator.