Presidential Campaign Quality: Incentives and Reform

This book uses case stories, facts, statistics, and logic to argue that presidential campaigns can better serve ordinary citizens than they do now. It explains and then helps resolve a stubborn political paradox—showing what is wrong and suggesting how to fix it. A unique treatment of the subject matter advocates political reform based on greater citizen involvement—introducing readers to a plan of action and engaging them as part of the process. KEY TOPICS The book¿s research-based content (the author¿s original own, and up-top-date summaries of others¿) on all relevant topics translates cutting edge material into a readable and useful presentation. After an introductory chapter, the book describes the paradox, assesses the incentive system, examines campaign cases, and concludes with a reform proposal. For political journalists, politicians interested in reform, political scientists, and informed general citizens.