Price Management in Financial Services : Smart Strategies for Growth

Language: English

Published by Taylor & Francis Ltd (Sales) Okt 2008, 2008

0566088215 / 9780566088216

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ'¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.

Seller Inventory # 9780566088216

Title
Price Management in Financial Services : Smart Strategies for Growth
Author
Martin Koderisch
Publisher
Taylor & Francis Ltd (Sales) Okt 2008
Publication year
2008
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0566088215
ISBN 13
9780566088216
Item weight
544 grams
Dimensions
244x170x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.22US$ 35.22
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