Price Per Sq. Ft. is Lying to You (Paperback or Softback)

Most property buyers believe the smartest decision is finding the lowest price per square foot. That belief has quietly led to delayed possession, legal confusion, poor resale value, and years of unnecessary stress for countless families.

In Price Per Sq. Ft. Is Lying to You, Rahul Gupta - a real estate advisor with 17 years of hands-on experience, backed by a 40+ year family legacy in real estate - shares practical insights that he gained over the years in the real estate market.

This book is not about quick profits or market hype. It is an honest guide that helps buyers:

- Understand why cheap properties often become expensive mistakes

- Avoid delayed possession, paperwork traps, and trust issues

- Look beyond brochures, discounts, and pricing gimmicks

- Choose homes that support family, lifestyle, and peace of mind

- Build long-term and generational wealth through thoughtful decisions

Written in a warm, mentor-style tone, each chapter ends with a simple worksheet and scoring system, allowing readers to evaluate their own choices with clarity and confidence.

Whether you are buying your first home, upgrading your lifestyle, or investing for the future, this book will help you slow down, ask better questions, and buy right.

I entered real estate during a market crash - not a boom. Sleepless nights, rebuilding trust, and carrying forward a family legacy shaped my approach to this business. Over the last 40 years, we have delivered 65+ projects and served 10,000+ clients across 27 countries. Landmark projects like Neoteric NG Grande, once Madhya Pradesh's tallest building, redefined our commitment to trust, quality, and timely delivery. My values remain simple: Integrity, Empathy, and Family Values.