Pricing: Making Profitable Decisions
Monroe, Kent B.
ISBN 10: 0070427828 ISBN 13: 9780070427822
Published by McGraw-Hill Companies, 1990
Used
Hardcover
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
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About this Item
Description:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0070427828I4N00
Synopsis:
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
About the Author: Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Pricing: Making Profitable Decisions
Publisher: McGraw-Hill Companies
Publication Date: 1990
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5358876-6
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Pricing Making Profitable Decisions
Published by
McGraw-Hill Publishing Company, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
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Hardcover. Condition: Very Good+. Dust Jacket Condition: No Dust Jacket. Hardcover. Very Good Plus condition. 1990. McGraw-Hill publisher. 502 pages. ; Mcgraw Hill Series in Marketing; 9.40 X 6.40 X 1 inches; 502 pages. Seller Inventory # 103426
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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