Pricing Photography : The Complete Guide to Assignment and Stock Prices

Heron, Michal; Mactavish, David

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ISBN 10: 1581158882 ISBN 13: 9781581158885

Published by Allworth, 2013

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Pricing Photography : The Complete Guide to Assignment and Stock Prices

Publisher

Allworth

Publication Date

2013

Language

English

ISBN 10

1581158882

ISBN 13

9781581158885

Binding

Soft cover

Edition

4th Edition

Condition

New

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About this title

Synopsis

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Author

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

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