Pricing Photography: The Complete Guide to Assignment and Stock Prices

Heron, Michal; MacTavish, David

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ISBN 10: 1581158882 ISBN 13: 9781581158885
Published by Allworth, 2013
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Synopsis:

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Author: Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

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Bibliographic Details

Title: Pricing Photography: The Complete Guide to ...
Publisher: Allworth
Publication Date: 2013
Binding: Soft cover
Condition: Good
Edition: 4th Edition

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