Pricing Photography: The Complete Guide to Assignment and Stock Prices Format: Paperback

Heron, Michal; David MacTavish

ISBN 10: 1581158882 / ISBN 13: 9781581158885

Published by Simon and Schuster, 2013

About this Item

Seller Inventory # 9781581158885

Bibliographic Details

• Title: Pricing Photography: The Complete Guide to Assignment and Stock Prices Format: Paperback
• Publisher: Simon and Schuster
• Publication Date: 2013
• Language: English
• ISBN 10: 1581158882
• ISBN 13: 9781581158885
• Binding: Soft cover
• Edition: 4th Edition
• Condition: New

About this title

Synopsis

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Author

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.