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Bibliographic Details

Title: Pricing Photography: The Complete Guide to Assignment and Stock Prices
Publisher: Allworth
Publication Date: 2013
Language: English
ISBN 10: 1581158882
ISBN 13: 9781581158885
Binding: Paperback
Edition: 4th Edition
Condition: Very Good

About this title

Synopsis

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

About the Author

Michal Heron has been a freelance photographer for more than thirty years. She currently works on assignment for a variety of publishing and corporate clients as well as stock photo agencies. She lives in New York City.

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