Pricing Your Practice: The Mindset To Get Paid What You Are Worth (Ignite Your Practice)

Pricing is one of the most important parts of building a successful bookkeeping, accounting, tax or similar practice. Much of pricing is based on perception and is psychological.In this book, we analyze existing pricing, help you establish new or better pricing, what pricing models to use, how to increase your prices, and how to sell your services at the highest level possible. You'll learn how to establish a low and high pricing threshold, based on our process, and how to determine your value in comparison to your competitors and the industry itself.We focus a bit on confidence, as it relates to your ability to set higher prices and sell them with ease. We'll introduce you to our Confidence Scale and how to gain and grow your confidence and how that will help you grow your pricing levels and ultimately increase your income.We discuss and demonstrate various pricing methods, including hourly, value pricing and our very own percentage pricing. We explain why you should use one or the other, or a combination.We'll help you establish new pricing, change your existing pricing without losing existing clients, and manage pricing changes over time.If you are an accountant, bookkeeper or business owner, you will get some great nuggets and ideas to help ignite your practice.About Eric GreenspanAfter working with thousands of accounting professionals and helping many of them structure, sell and manage their pricing, we took the knowledge gained and put it into words to share with a larger audience. We help accounting pros and bookkeepers ignite their practices and we absolutely love what we do. Eric is the Chief Clever Officer at 74 Systems, a firm dedicated to helping accountants, bookkeepers, and business owners with marketing, technology, workflow and automation. Our popular Ignite Program, where much of the content for this book was derived, has helped thousands grow and manage a successful practice. 74 Systems is also the company behind schoolofbookkeeping.com and schooloftaxes.com.