Pricing Reflects Value Perception, Not Cost Calculation : Exploring Revenue Architecture and Strategic Positioning for Independent Ventures.DE

Language: English

Published by Epubli, 2026

3565205199 / 9783565205196

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Druck auf Anfrage Neuware - Printed after ordering - This book examines the fundamental disconnect between how solopreneurs construct pricing and how markets assign value. Drawing from behavioral economics, competitive positioning theory, and independent business dynamics, it explores the mechanisms through which pricing decisions shape market perception, customer selection, and sustainable revenue trajectories.The text reveals how conventional cost-plus pricing models systematically undermine positioning strength and profit margins in knowledge-based and service-oriented ventures. It reframes pricing strategy as a deliberate positioning tool rather than a mathematical exercise, demonstrating how price points communicate expertise levels, service scope, and target market alignment.Through examination of revenue model selection, value articulation frameworks, and margin optimization patterns, the book constructs practical approaches for independent professionals navigating pricing decisions. It explores the tension between competitive pressure and premium positioning, revealing how strategic pricing facilitates client qualification while supporting business sustainability.Readers navigate the mechanics of evaluating pricing structures-hourly versus project-based, retainer versus transactional, tiered versus custom-and understanding how each model influences operational flow, client relationships, and scalability potential. The framework emphasizes alignment between revenue architecture and long-term business objectives.…

Seller Inventory # 9783565205196

Title
Pricing Reflects Value Perception, Not Cost Calculation : Exploring Revenue Architecture and Strategic Positioning for Independent Ventures.DE
Author
Celeste Rowan
Publisher
Epubli
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3565205199
ISBN 13
9783565205196
Item weight
489 grams
Dimensions
297x210x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 69.96US$ 81.16
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AHA-BUCH GmbH

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Einbeck, Germany 37574