The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love

"The definitive resource on SaaS pricing—I absolutely can not recommend this book enough."

— Viktor Heide, COO of Contractbook.com, Forbes "30 under 30"

A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service (SaaS) product starts with strategic pricing.

Designed specifically for founders and executives in medium to large B2B tech companies, "The Pricing Roadmap" is your ultimate guide to crafting pricing strategies that drive success in the competitive SaaS market, dropping acquisition costs and exploding growth

Whether you're a startup, pre-revenue venture, or an industry leader, this step-by-step guide will help you will learn how to:

• Design pricing models that resonate with both your customers and sales team
• Choose pricing metrics that fuel demand and expansion within the SaaS ecosystem
• Identify lucrative niche markets overflowing with cash
• Maximize your product's appeal within your customers' budgets while ensuring profitability
• Validate new pricing strategies and seamlessly transition existing SaaS customers
• Create offers so irresistible that prospects feel compelled to say yes
• Benefit from real-world insights gained from assisting countless B2B SaaS businesses
• Leverage the virtuous cycle of price to outspend competitors and attract top talent
• Enhance product quality to the point where prospects eagerly invest without hesitation

Written from the trenches of hands-on experience, "The Pricing Roadmap" has empowered 1000’s of B2B business owners to take charge of their pricing strategy with confidence in the dynamic world of SaaS and how to effectively showcase the full potential of their SaaS products.

Using this book as your blueprint, you'll create offers that prompt immediate action and drive conversions.

Revolutionize your pricing strategies and achieve unprecedented success in the market – TODAY! This is your Pricing Roadmap.

Ulrik Lehrskov-Schmidt is the leading global expert on B2B SaaS pricing, having done hundreds of commercial redesigns. He is the preferred pricing partner of several of the world's largest venture capital and private equity firms as well as public and private companies, from early-stage startups to multibillion-dollar revenue enterprises. 
 
Ulrik is a former entrepreneur with three exits and a prolific writer and speaker in the tech ecosystem. He holds a graduate degree in analytical philosophy and a master's degree in finance from Harvard University.