Focuses on pricing as a unifying theme across all business functions, and looks at the interface between operational functions. Uses a conversational style, with separate mathematical analysis sections, to discuss pricing concepts and procedures, strategic behavior, and pricing analysis and planning. The appendix provides graphs, tables, and other reference material. Published by Strategy. Joint Management, P.O. Box 25170, Portland, OR 97225. Annotation copyright Book News, Inc. Portland, Or.

Review

Pricing Strategy, number 21 in Great Books List for 1999, is a must read for engineers working in product development. -- IEEE, Engineering Management, Winter, 1999

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