Pricing Tactics

Here are ideas and techniques for meeting or exceeding your pricing objectives. Pricing Tactics explains common product and service pricing from a profit perspective. Read how owners survive and thrive during good and bad economic times. In this book you’ll learn:

- How to price it right the first time.

- When to raise price. How to know it's time.

- How to handle a price increase.

- How some sellers hide a price increase.

- How much you can raise price without resistance.

- How to handle objections to your new price.

- When to know it's time to reduce your price.

- Best ways to actually cut your price.

- Coupons, checks, rebates, discounts, and allowances.

- Calculating the additional sales needed to make a price cut work.

- How to handle a price cut.

- Suggested response when buyers ask for a price break.

- Bottom feeders - price fishing in action.

- When to turn down that sale.

- Retainer pricing and cancellation fees.

- How to price the same job for a new client.

These tips, tricks, and techniques are critical for earning maximum profit.

Good pricing tactics can significantly improve your bottom line.

Robert Brenner is a businessman, consultant, college professor, and professional speaker with extensive experience in research and information publishing. A retired naval officer with distinguished service in both nuclear submarines and microelectronic research and development, Brenner holds a bachelor's degree (BSEE) and two master's degrees (MSEE, MSSM). He has been a guest speaker at national conferences and symposiums and is a consultant on pricing and the business of desktop service. He is the author of several dozen books including Small Business Guide to Pricing, Pricing Web Services, How to Price Graphic Design & DTP Services, and Desktop Production Time Standards. In addition, he has written over 100 articles on business and computer applications and has written technical manuals, user manuals and product line literature for numerous companies. He has also taught at the high school, community college, university, and graduate school levels. A futurist, he enjoys the challenge of research and is currently sharing his knowledge with other small business owners. Professor Brenner can be reached at brenner@brennerbooks.com.