Prime Time is a book for TV Sales Leaders who want a road map to success in the new TV business. It's a real-world guide to getting your sales staff totally focused on growing local, digital, and core revenue.

About the Author

Jim Doyle began his broadcasting career as a TV sales rep in Portland, Maine. During 30+ years in advertising and broadcasting, he has owned an advertising agency, been Director of Sales for a TV station group, and General Manager/part owner of a radio station. Jim has served as Chair of the TV-B Sales Training Committee. In 1991, he founded Jim Doyle & Associates, a sales training and management consulting firm, specializing in helping television sales reps and managers build successful partnerships with advertisers and significantly grow revenue. Jim has presented marketing workshops for business people in more than 500 cities, nationally. In addition to Prime Time, he’s the author of Don’t Just Make A Sale... Make A Difference: How Top Achievers Approach Advertising Sales; The Leaders Edge, a weekly coaching newsletter for television sales managers; and numerous audio and video programs, including UPGRADE Selling�; The ADvantage – Producing Ads that Renew; Significantly Increasing Dealer Ad Impact; and TVSales.101 – Succeeding in The Digital Age of Television - a basic selling program for new and veteran AE’s. He is a Certified Speaking Professional with the National Speakers Association. Jim has two grown children and lives in Sarasota, FL with his wife, Paula.

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