Primitive: Tapping the Primal Drive That Powers the World's Most Successful People

A Wall Street Journal Business Book Bestseller
 
"Primitive provides a path forward to unleash your inner entrepreneur."―Barbara Corcoran, Shark Tank
 
Most people are disengaged with their work and feel uninspired, underappreciated and underpaid.
 
The situation could hardly be clearer: in the wake of a catastrophic global health crisis and amid societal upheaval and economic uncertainty, we can longer afford to play by the conventional rulebook to get ahead in our professional lives. 
 
What’s the secret to this kind of success in today’s world?
 
Ironically, it’s honoring our ancient instincts and intuition. It’s about sensing danger and pouncing on opportunity -- as our ancestors did tens of thousands of years ago, or in the manner of playful kids full of curiosity and can-do spirit.
 
Primitive is very different from the familiar, cookie-cutter business book. Marco Greenberg, a close advisor to visionary founders of tech unicorns and the heads of some of the nation’s largest organizations, demonstrates how a range of successful people--those he calls "primitives"--ignore what they "should" do and instead tap a primal drive to power ahead.
 
The good news is that anyone looking to inspire others has a way to apply the primitive mindset, from new college grads to mid-career professionals, from HR directors to CEOs. 
 
The key is to go ROAMING ™: be Relentless in pursuing our biggest goals; have the courage to reject group-think and be Oppositional; choose an Agnostic approach rather than overly specialize; adopt a Messianic spirit, so your work becomes not just a job but a true calling;  embrace the advantages of being Insecure rather than feign bravado; reap the benefits of sometimes acting a little Nuts; and finally, to realize that being Gallant in following one's passions delivers the ultimate rewards.
 
Primitive captures the keys to breakout success and professional satisfaction.

Marco Greenberg is co-founder and president of Thunder11, a New York-based strategic communications firm that works closely with CEOs in the business and not-for-profit sectors. He has taught marketing at New York University and entrepreneurship and public relations at Fordham University.