How to Raise Empowered Girls in a Princess World

It's no secret that little girls love princesses. Behind the twirly dresses and glittery crowns, however, sits a powerful marketing machine, encouraging obsessive consumerism and delivering negative stereotypes about gender, race, and beauty to young girls. So what's a parent to do?

The Princess Problem features real advice and stories from parents, educators, psychologists, and children's industry insiders to help equip every parent with skills to navigate today's princess-saturated world. As parents, we do our best to keep pop culture's most harmful stereotypes away from our kids, but contending with well-meaning family members and sneaky commercials can thwart us.

The Princess Problem offers language to have honest conversations with our kids and shows us how to teach them to be thoughtful, open-minded people.

About the Author

Rebecca Hains, Ph.D., is a professor of media studies at Salem State University. She researches girls' media culture, and over the years, she has heard from countless parents about their princess-related parenting struggles. She has been published or quoted in a range of media, including the Huffington Post, the Boston Globe, Today’s Parent, The Christian Science Monitor, and NPR. She blogs at rebeccahains.wordpress.com and lives north of Boston with her husband and two children.

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