Paperback. THE PRINCIPLE OF MISPLACED EMPHASISA Bug in Rational Decision MakingWhy do smart decisions fail? Not from lack of intelligence but from misplaced emphasis. In this groundbreaking work, the decision scientists Prof. Prem Vrat and Dr. Nitin Gupta reveal that the core issue is misplaced emphasis: our tendency to over focus on the visible, urgent, or comfortable, while neglecting the foundational and enduring.Drawing on systems theory, behavioural economics, and real world cases ranging from career choices to policy failures, this book uncovers the seven forces that skew our focus and provides actionable frameworks to realign attention where it matters most.Whether you're a leader, policymaker, educator, or simply someone navigating critical life choices, The Principle of Misplaced Emphasis offers a powerful lens to see where your attention goes and why; so that you can design decisions that serve purpose, not just comfort. This book will help you complete the decision making jigsaw puzzle with the right fit, because the best decisions aren't smart. they're balanced. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9798902697107

Contact seller

Report this item

Bibliographic Details

Title: The Principle of Misplaced Emphasis (Paperback)
Publisher: Notion Press
Publication Date: 2026
Language: English
ISBN 13: 9798902697107
Binding: Paperback
Condition: new

About this title

Synopsis

THE PRINCIPLE OF MISPLACED EMPHASIS
A Bug in Rational Decision Making

Why do smart decisions fail? Not from lack of intelligence but from misplaced emphasis. In this groundbreaking work, the decision scientists Prof. Prem Vrat and Dr. Nitin Gupta reveal that the core issue is misplaced emphasis: our tendency to over focus on the visible, urgent, or comfortable, while neglecting the foundational and enduring.

Drawing on systems theory, behavioural economics, and real world cases ranging from career choices to policy failures, this book uncovers the seven forces that skew our focus and provides actionable frameworks to realign attention where it matters most.

Whether you’re a leader, policymaker, educator, or simply someone navigating critical life choices, The Principle of Misplaced Emphasis offers a powerful lens to see where your attention goes and why; so that you can design decisions that serve purpose, not just comfort. This book will help you complete the decision making jigsaw puzzle with the right fit, because the best decisions aren’t smart..... they’re balanced.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

The Nile Group Pty Ltd
42 Apex Drive, Truganina, VIC, 3029, Australia

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.

Shipping Terms

Please note that titles are dispatched from our UK and NZ warehouse. Delivery times specified in shipping terms. Orders ship within 2 business days. Delivery to your door then takes 8-15 days.

Shipping rates from Australia to U.S.A.

Shipping rates from Australia to U.S.A.
Order quantity	25 to 45 business days	8 to 14 business days
First item	US$ 37.00	US$ 44.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.