Why do smart decisions fail? Not from lack of intelligence but from misplaced emphasis. In this groundbreaking work, the decision scientists Prof. Prem Vrat and Dr. Nitin Gupta reveal that the core issue is misplaced emphasis: our tendency to over focus on the visible, urgent, or comfortable, while neglecting the foundational and enduring.

Drawing on systems theory, behavioural economics, and real world cases ranging from career choices to policy failures, this book uncovers the seven forces that skew our focus and provides actionable frameworks to realign attention where it matters most.

Whether you’re a leader, policymaker, educator, or simply someone navigating critical life choices, The Principle of Misplaced Emphasis offers a powerful lens to see where your attention goes and why; so that you can design decisions that serve purpose, not just comfort. This book will help you complete the decision making jigsaw puzzle with the right fit, because the best decisions aren’t smart..... they’re balanced.

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