The Principle of 18: Getting the Most Out of Every Stage of Your Life (Paperback or Softback)

“In keeping with Danon’s long experience as a coach and motivator, his prose is bright and compulsively readable. And the main strength of his approach is that it far more closely conforms to everyday lived experience than most of the more hustle-oriented volumes of this kind.” —Kirkus Starred Review

What if your twenties were not the right time to start your life’s work?

The Principle of 18 by CEO and career coach Eyal Danon is a groundbreaking alternative that invites us all to step out of autopilot mode and structure our career and life’s journey around five consecutive 18-year phases:

• The Dreamer, when we identify our dreams and flesh them out.
• The Explorer, when we embark on a quest to find our calling.
• The Builder, when we focus intently on that chosen area.
• The Mentor, when we guide younger generations.
• The Giver, when we dedicate ourselves to a cause.

This original approach to life-stages design is rooted in the mystical notions of good luck, success, and prosperity attributed to the number 18 by many ancient traditions.

Key topics include:

• There’s no such thing as a “lost decade” in career-building
• Why you should dream big in your 20s, and how to figure out which of your dreams to pursue
• Why doubling down on your career at 36 will bring more meaning and success than trying to make it big in your 20s
• Concrete steps for eliminating “woulda shoulda couldas” and living life with no regrets
• Why becoming a mentor is key to avoiding a midlife crisis
• How to choose which risks are worth taking in your career
• Why and how to keep striving after 72

An enduring handbook to minimizing your regrets and achieving extraordinary goals.