Shel Horowitz says that not only can honest, ethical businesses survive�they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, he demonstrates how these principles can work for anything from a one-person shop to a huge corporation:

Build long-term relationships with customers, employees, suppliers, even competitors, based on mutual success

Run your business based on core principles of honesty, integrity, and quality

Market share usually doesn�t matter�but the Golden Rule does!

The most important sales skill isn't even about selling

This book has been republished in India and Mexico (in Spanish), won the Apex Award for best book in the PR industry, and has been endorsed by 89 prominent entrepreneurs and marketers including

Jack Canfield (Chicken Soup)

Anne Holland (Marketing Sherpa)

Jay Conrad Levinson (Guerrilla Marketing)

Mark Joyner (Simpleology)

Bob Bly

BL Ochman (What's Next Online)

Al Ries (Fall of Advertising and Rise of PR)

Jim Hightower (America's Favorite Populist)

former US Secretary of Labor Robert B. Reich

About the Author

Since 1981, Shel Horowitz has owned and operated a marketing company that provides affordable, effective copywriting and strategic planning for clients around the world. Horowitz�s fifth, sixth, and seventh books, Grassroots Marketing: Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First, and Grassroots Marketing for Authors and Publishers, have all won awards.

Shel is also the founder of the international Business Ethics Pledge, which attempts to create a tipping point to prevent future Enron and Madoff scandals

"About this title" may belong to another edition of this title.

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