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ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since July 2, 2009
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 4.4. Seller Inventory # G0072956151I3N00
"Principles of Advertising and IMC, 2/e" by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. "Principles of Advertising and IMC" provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
Title: The Principles of Advertising and Imc
Publisher: Mcgraw-Hill College
Publication Date: 2004
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 2nd Edition
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780072956153. Seller Inventory # 9863627
Quantity: 1 available
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:9780072956153. Seller Inventory # 9863626
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-AA-007-00012
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. 2nd Pkg. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 252822-20
Quantity: 1 available
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. 2nd Pkg. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 17148027-75
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. 2nd Pkg. Used book that is in clean, average condition without any missing pages. Seller Inventory # 252821-75
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. 2nd Pkg. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5369947-6
Quantity: 1 available
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0072956151I5N00
Quantity: 1 available
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Hardcover. Condition: New. Seller Inventory # Abebooks40376
Quantity: 1 available