Principles of Agribusiness Management

Through three successful editions, Principles of Agribusiness Management has provided a solid foundation for an entire generation of agribusiness students. The authors have refined and adapted each edition to the continually evolving world of agribusiness, and the comprehensive coverage in the fourth edition is no exception. New material on supply chains and leadership is incorporated throughout, and a new chapter has been added covering strategic planning and management. The authors maintain their classroom-tested approach, connecting each concept to their unifying theme that every manager's primary objective must be to maximize long-term profits by profitably satisfying customers' needs. Student learning is maximized with appealing, jargon-free language; clearly outlined learning objectives; a comprehensive glossary; and cases that apply the concepts in each chapter.

"I really like the layout of the text. The highlights, chapter quizzes, and cases at the end of each chapter are useful tools for student interaction. The readability level is effective, and I appreciate small chapters." --Angela Chittick, Mid Plains Community College

"The text's diction and organization are well suited to introductory students. Price is competitive, especially given the comprehensive approach to the material." --Jason Entsminger, University of Maryland

"I like this book. It covers all the areas of agriculture management that I am looking for." --Larry Godsey, Missouri Valley College