For over 40 years Principles of Agribusiness Management has provided students with the vital tools necessary to achieve success in an increasingly global agribusiness industry. New coauthor Mark Jenner builds on James Beierlein’s legacy with a step-by-step approach that focuses on a foundation of enduring principles and a common unifying theme for empowering profitable agribusinesses. In conjunction with describing growing market sectors and technologies, the authors emphasize the application of practical skills in business management, marketing, demand analysis, forecasting, production and operations, finance, and leadership. The sixth edition includes powerful and provocative learning tools that facilitate in-class discussion, develop management skills, and explore key topics affecting the agribusiness industry.

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