A brief guide to managing an association, offering an insider's look at aspects such as governance structures, volunteer management, finance, marketing, publishing, and foundations. This fourth edition reflects current issues in association management, and offers a new chapter on trends forecasting, which addresses techniques association executives can use to help identify and assess future trends that will affect their organizations. Ernstthal is a speaker and consultant on association management issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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