This book offers a solid introduction to the principles of behavior using a clear, interesting, entertaining style with many case studies, and everyday examples. It maintains a high level of intellectual rigor, addressing fundamental concepts at the beginning of each chapter with more advanced topics left for one of the two enrichment sections within each chapter. Chapter topics cover the reinforcer, reinforcement, escape, punishment, penalty, extinction and recovery, differential reinforcement and punishment, shaping, unlearned reinforcers and aversive conditions, special establishing operations, learned reinforcers and aversive conditions, discrimination, imitation, avoidance, punishment by prevention, ratio schedules, time-dependent schedules, concurrent contingencies, stimulus-response chains and rate contingencies, respondent conditioning, analogs to reinforcement, a theory of rule-governed behavior, pay for performance, moral and legal control, maintenance, transfer, and research methods. For psychologists, clinical psychologists, and social workers who do not specialize in behavioral analysis; as well as for supervisors and managers.

About the Author

Elizabeth Trojan Suarez. Elizabeth Suarez received her BA in psychology from Michigan State University in 1993 her MA in behavior analysis in 1998 and her Ph.D. in behavior analysis in 2001 from WMU. She is progressing toward her full licensure as a psychologist in the State of Michigan and working as a Mental Health Therapist at Riverwood Center.

Richard W. Malott. Richard Malott received his BA in psychology from Indiana University in 1958 and his PhD in experimental psychology from Columbia University in 1963. He taught at Denison University from 1963 to 1969 and has been teaching at WMU since 1969.

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