Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond

Kirk, Randy W.

ISBN 10: 0924272058 / ISBN 13: 9780924272059

Published by Info Net Pub, 1992

About this Item

Seller Inventory # 0924272058-VB

Bibliographic Details

• Title: Principles of Bicycle Retailing III: All New Strategies for the 90s and Beyond
• Publisher: Info Net Pub
• Publication Date: 1992
• Language: English
• ISBN 10: 0924272058
• ISBN 13: 9780924272059
• Binding: paperback
• Edition: 3rd Edition
• Condition: As New

About this title

Synopsis

Featuring 12 chapters on all aspects of bicycle retailing, this manual by Randy W. Kirk contains the latest information and expands on the sales, marketing, and bike shop business advice contained in his previous two popular bike retailer books. Now regarded as THE ultimate resource on bicyle retailing...an industry standard. Included in this 210-page book are chapters on profitability, computers, proven sales techniques, business planning, marketing, purchasing, and a sample employee manual. Companion manual to "Principles of Bicycle Retailing II" and "Bicycle Retailers Guide to Getting Rich in the Recession," by the same author.

About the Author

Randy Kirk, author of "Principles of Bicycle Retailing," "Bicycle Retailers Guide to Getting Rich in the Recession," and "When Friday Isn't Payday," has enjoyed success at all levels of the bicycle business, ranging from retailing to manufacturing and distributing. In various capacities, Kirk has accumulated a broad background in sales, marketing, promotion, management, and finance. He also conducts frequent industry seminars and motivation sessions, and holds degrees in law and psychology from UCLA. He is currently president of AC International, a bicycle product supplier.