What makes the best companies in the world the best? What do companies like Apple, Google, MasterCard, and Starbucks have in common? These companies follow principles. Apple does things "the right way", Google "does no evil", MasterCard suppliers must be committed to the "highest standards of ethical conduct", and Starbucks has "one person, one cup and one neighborhood at a time" as part of their vision to elevate partners, customers, suppliers and neighbors for good! Of the nearly 20,000 public companies worldwide, less than 1% follow good business principles. These companies are the best of the best! They consistently rank as the most desirably companies to work for. They are innovators, have leading brands, and they multiply in value, outperforming the stock market by quadruple! The Principles change the way we work and improve our corporate culture. The Principles increases productivity, corporate profits, and are socially responsible. Following The Principles will prove to bring great reward to your business, organization, and your life's work!

Review

"THEPRINCIPLES� capture the ethical and moral valuesnecessary for successful business in both the private and public sector" Eugene F Swanzey, Assistant to Nelson A. Rockefeller, Vice President of the United States

"A profound guide for doing good business with godlyprinciples. THEPRINCIPLES� is to the point and direct, providing thereader tools and rationale for the market place." Bob Doll, Chief Equity Strategist, Nuveen Investments

"The Principles - as spelled out in the Good Book - provide a strong foundation for individual careers as well as the success of entire corporations." The Honorable Gregory W. Slayton

"THEPRINCIPLES� is a thoughtful andinspiring collection of readings that challenge us to integrate Gospelprinciples into our work and leadership." D. Michael Lindsay, President Gordon College

"The Principles transforms the way we work and lead. Daily reading of the principles is life changing!" George McGovern, Athletes in Action

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