Principles of Direct and Database Marketing
Language: English
Published by Financial Times/ Prentice Hall, 2008
- Softcover
- Used
Seller: Country House Library, Gloucester, United KingdomCountry House Library
AbeBooks seller since October 24, 2025
Condition: Used - Good
US$ 3.88
Quantity: 1 available
Add to basketSeller Inventory # CHL2321036
- Title
- Principles of Direct and Database Marketing
- Author
- Tapp, Alan
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2008
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273713027
- ISBN 13
- 9780273713029
- Edition
- 4th Edition
- Item weight
- 999 grams
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
"About the title" may belong to another edition of this title.
Country House Library
Gloucester, United Kingdom
AbeBooks seller since October 24, 2025
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