Principles of Economics

McDowell, Moore, Thom, Rodney

ISBN 10: 0077108310 / ISBN 13: 9780077108311

Published by McGraw Hill Higher Education, 2006

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M00077108310-G

Bibliographic Details

• Title: Principles of Economics
• Publisher: McGraw Hill Higher Education
• Publication Date: 2006
• Language: English
• ISBN 10: 0077108310
• ISBN 13: 9780077108311
• Binding: Soft cover
• Condition: good

About this title

Synopsis

This brand-new principles of economics text is the most exciting new entry in years. Written by two well-known and well-respected economists,Bob Frank and Ben Bernanke,the text seeks to teach introductory students the core economic concepts—the essence of economics—without overwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles,reinforce them by illustrating and applying each principle in several contexts,and then ask students to work exercises to see what they've learned. The text seeks to create "Economic Naturalists"; that is,after reading the text,students will ask (and answer) questions about their economic environment. For example,students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples,Frank and Bernanke not only engage students,but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

About the Author

Moore McDowell and Rodney Thom are both based at University College Dublin, Ireland.