Principles of Financial Management

Using an abundance of actual applications from the “real world,” Principles of Financial Management shows how an understanding of the general theory of finance can help develop a “ready intuition” for solving problems never seen before — and how this intuition can be applied to the world of corporate financial management. Features an abundance of applications — most involving well-known corporations — all designed to illustrate how financial principles are useful and immediately applicable to the real world. Offers a practitioner's real-world perspective, drawing on one of the author's extensive first-hand experience and unique insights in the everyday world of finance.

Using an abundance of actual applications from the “real world,” Principles of Financial Management shows how an understanding of the general theory of finance can help develop a “ready intuition” for solving problems never seen before — and how this intuition can be applied to the world of corporate financial management. Features an abundance of applications — most involving well-known corporations — all designed to illustrate how financial principles are useful and immediately applicable to the real world. Offers a practitioner's real-world perspective, drawing on one of the author's extensive first-hand experience and unique insights in the everyday world of finance.