Principles of General Management

An up-to-date and comprehensive guide to the responsibilities of the general manager and the capabilities and tactics for meeting them

Stop! If you have been looking for the one resource for managing a business of any size this is it. Based on the extensive business experience of five experts this authoritative guide provides an in-depth look at what every leader must know about managing across departments functions divisions or companies. Drawing on decades of combined experience John Colley and colleagues detail the wide range of skills tools and conceptual understanding as well as the qualities of leadership that a successful general manager must acquire. In an era of specialization and specialists the authors return due focus to the generalist. No other book so passionately and thoroughly examines the roles and responsibilities of the general manager and the full scope of this distinct pressure-filled occupation. The authors explore the quantitative and qualitative aspects of the job and discuss how the skilled manager moves an organization from abstract goals to definitive action. For every profit center or plant manager function head division president or CEO this book is indispensable reading.

John L. Colley, Jr., is Almand R. Coleman Professor of Business Administration, Jacqueline L. Doyle is visiting assistant professor, Robert D. Hardie is adjunct assistant professor, George W. Logan is visiting lecturer, and Wallace Stettinius is visiting lecturer, all at the Darden Graduate School of Business Administration, University of Virginia.