NOTE: Access code is not included
For Introduction to Managerial Finance courses.
Guide students through complex material with a proven learning goal system. This system – a hallmark feature of Principles of Managerial Finance, Brief —weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools.
MyFinanceLab for Principles of Managerial Finance: Brief, Seventh Edition creates learning experiences that are truly personalized and continuously adaptive. MyFinanceLab reacts to how students are actually performing, offering data-driven guidance that helps them better absorb course material and understand difficult concepts – resulting in better performance in the course. A dynamic set of tools for gauging individual and class progress means educators can spend less time grading and more time teaching.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyFinanceLab: MyFinanceLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Guide Students with a Proven Learning Goal System: Integrating pedagogy with concepts and practical applications, this system presents the material students need to make effective financial decisions in a competitive business environment.
- Provide Real, Hands-on Examples and Connections: Personal finance connections, international considerations, and Excel spreadsheet practice help students identify and apply concepts in their daily lives.
Note: You are purchasing a standalone product; MyFinanceLab does not come packaged with this content. If you would like to purchase both the physical text and MyFinanceLab search for ISBN-10: 0133740897/ISBN-13: 9780133740899. That package includes ISBN-10: 0133546403/ISBN-13: 9780133546408 and ISBN-10: 0133565416/ISBN-13: 9780133565416.
MyFinanceLab is not a self-paced technology and should only be purchased when required by an instructor.
Note: You are purchasing a standalone product Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his BA from Purdue University, MBA from the University of Dayton, and PhD from the University of Cincinnati. A prolific author, Dr. Gitman has published more than 50 articles appearing in FINANCIAL MANAGEMENT, the FINANCIAL REVIEW, JOURNAL OF FINANCIAL PLANNING, JOURNAL OF RISK AND INSURANCE, FINANCIAL SERVICES REVIEW, JOURNAL OF FINANCIAL RESEARCH, FINANCIAL PRACTICE AND EDUCATION, JOURNAL OF FINANCIAL EDUCATION, and other scholarly publications. He has authored and coauthored numerous best-selling textbooks on various finance and business topics as well as investing. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as vice president of Financial Education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.
