The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

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Bibliographic Details

Title: Principles of Marketing Engineering
Publisher: Trafford on Demand Pub (edition )
Publication Date: 2007
Language: English
ISBN 10: 1425135862
ISBN 13: 9781425135867
Binding: Hardcover
Condition: Fair

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Synopsis

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making

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AZ Texts LLC
228 Park Ave S Suite 38827, New York, NY, 10003, U.S.A.

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