Principles of Marketing and Human Resource Management

Marketing management and Human resource management are the fundamental functional areas of management. Presently marketing management and human resource management are largely recognized as the key to rapid industrial and economic development of the country as well as the welfare and progress of mankind. That is why this book is divided into two sections first section deals with Marketing Management and second section deals with Human Resource Management. First section Marketing Management is divided into 9 chapters, covering topics related with Concept of Marketing, Marketing Mix, Market Demand and Forecasting, Market Segmentation, Consumer Behavior, Product, Branding, Packaging and Advertising and second section Human Resource Management is divided into 8 chapters, covering topics related with concept of Personnel Management, Human Resource Management, Recruitment and Selection, Induction, Promotion, Transfer, Demotion, Discharge, Employee Training, Performance Appraisal, Employee Grievances and Labor Turnover.