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Language: English. The Title 'Principles Of Marketing Management written/authored/edited by Rajinder Chopra, Vikas Mehra', published in the year 2026. The ISBN 9789356631809 is assigned to the Hardcover version of this title. This book has total of pp. 501 (Pages). The publisher of this title is Gennext Publication. This Book is in English. The subject of this book is Management. Size of the book is 14.34 x 22.59 cms About The BookPrinciples of Marketing is a comprehensive and contemporary guide designed to provide students, educators, and aspiring professionals with a strong foundation in the principles and practices of modern marketing. The book covers the complete spectrum of marketing, beginning with fundamental concepts and progressing to advanced topics such as marketing analytics, consumer behavior, digital marketing, branding, sales forecasting, and strategic marketing planning. It explores key areas including marketing environment, marketing mix, service marketing, product life cycle, segmentation, targeting and positioning, advertising, personal selling, sales promotion, channel management, and consumer protection.Special emphasis has been placed on emerging trends such as digital transformation, data-driven decision making, sustainability, and technology-enabled marketing practices. Supported by practical examples, industry applications, and contemporary business insights, the book bridges the gap between theory and practice, making marketing concepts relevant, engaging, and applicable to today's dynamic business environment. About The Authors Rajinder Chopra is an entrepreneur, author, and lifelong learner who has successfully blended his academic background in Chemistry and Business Administration (MBA) with decades of business experience. As the founder of a successful laboratory products company, he has contributed significantly to the education and research ecosystem while pursuing his passion for inspiring people through writing.Rajinder has authored several books on entrepreneurship, personality development, motivation, parenting, youth empowerment, and mental wellness. His bestselling titles, Building of an Entrepreneur and Empowering Youth through Personality Development, have inspired thousands of readers. His latest book, Principles of Marketing Management, marks his entry into academic writing, reflecting his commitment to making management education practical, accessible, and relevant for students and aspiring professionals.Vikas Mehra is an author, academician, entrepreneur, and corporate trainer with over 25 years of experience across leadership, sales, customer relationship management, customer care, and learning & development. Having worked with organizations such as GE Capital, Dell Computers, Franklin Templeton Investments, Reliance Communications, and Microsoft, he combines extensive corporate experience with a passion for teaching and mentoring.Vikas is the founder of Skill promise, a learning platform dedicated to developing life, career, and leadership skills. He has served as a Visiting Faculty at institutions including ICFAI Gurgaon and ICFAI Bangalore, teaching CRM, Marketing, Sales, and Business Communication. He has mentored over 30,000 students and professionals and is a passionate writer whose articles and blogs on leadership, career development, and personal effectiveness are widely read. He holds an MBA from Symbiosis, Pune, and a degree in Biochemistry from the University of Delhi. Contents: 1. An Introduction to Marketing 131.1 Definition on Marketing 131.2 Evolution of Marketing 151.3 Concepts of Marketing 171.4 Functions of Marketing 201.5 Difference Between Marketing and Selling 251.6 Creating a Customer 271.7 Scope of Marketing 302. Marketing Environment 352.1 Introduction 352.2 Nature and Characteristics of Marketing Environment 362.3 Structure of the Marketing Environment 372.4 Environmental Scanning and Market Intelligence 422.5 Impact of Digital Transformation on Marketing E.
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