Principles of Marketing

Maria Gomez Albrecht (u. a.)

ISBN 10: 1069271543 / ISBN 13: 9781069271549

Published by Independently Published, 2025

About this Item

Principles of Marketing | Maria Gomez Albrecht (u. a.) | Taschenbuch | Englisch | 2025 | Independently Published | EAN 9781069271549 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 133789262

Bibliographic Details

• Title: Principles of Marketing
• Publisher: Independently Published
• Publication Date: 2025
• Language: English
• ISBN 10: 1069271543
• ISBN 13: 9781069271549
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 297W x 210H x 37D millimeters 297 millimeters width by 210 millimeters height by 37 millimeters depth
• Weight: 1789 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.