Principles of Microeconomics:Fifth Edition

The Sayre & Morris texts have been written for first-year economic principles courses offered in colleges and universities. In writing the text, the authors have focused on four guiding principles:

Achieve a well written text – the authors have developed a well written text that speaks directly to the student. At the same time the text avoids unnecessary jargon, abstraction, and repetition.

Focus emphasis on the student – students learn economics by “doing economics”. Self-test questions are positioned throughout each chapter to check for understanding, and the authors have integrated a carefully crafted Study Guide with three levels of problems allowing students to master the basics as well as get reinforcement with the more difficult concepts.

Avoid an encyclopaedic text - each text covers the course in 13 carefully crafted chapters, allowing for a few extension topics, ensuring that most of the text can be covered in the standard 12 or 13 weeks.

Provide a coherent package - the authors have written the text, instructor’s manual and integrated Study Guide, and have carefully supervised the development of the test bank, PowerPoint slides, and the Online Learning Centre content, ensuring an integrated and comprehensive teaching and learning package

John E. Sayre earned a B.S.B.A. at the University of Denver and an M.A. from Boston University. He began teaching principles of economics while in the Peace Corps in Malawi. He came to Vancouver to do Ph.D. studies at Simon Fraser University and ended up teaching at Capilano College for the next 39 years. Now retired from Capilano College, he continues to teach at Simon Fraser University. John is an avid golfer who also enjoys cycling and listening to a wide range of music.

Alan Morris, though loath to admit it, first worked as an accountant in England, where he became an Associate of the Chartered Institute of Secretaries and obtained his first degree in 1971 in Manchester, U.K. He subsequently obtained his Master’s degree at Simon Fraser University, B.C., in 1973. He worked on his doctorate at Leicester University, U.K., and returned to work in business in Vancouver, B.C., until his appointment at Capilano College in 1988. He currently resides in North Vancouver with his wife and two sons and is an avid devotee of classical music, mountaineering, soccer, and beer. To his knowledge, he has never been an adviser to the Canadian government.