KEY BENEFIT: This text allows students to apply what they’ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.
KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give students an in-depth look at operations in the real world.

MARKET: For general business students interested in operations management and gaining the fundamental working knowledge of a firm.

From the Back Cover:

Key Benefit: This book is designed as a brief, non-technical introduction to operations management. Key Topics: Most mathematical techniques are covered in the chapter supplements. Also, covers decision making tools (decision trees), linear programming, transportation modeling, learning curves, waiting line models, and simulation. Market: For those interested in production and operations management.

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